- Great Lengths sources its hair from temples in India, where men and women donate their hair as a sacrifice to their gods and goddesses.
- Because hair donation is a religious offering, those who donate take extreme care of their hair, meaning it’s healthy and high quality.
- Temples sell hair donations to make money for the temple’s community.
- Indian hair and texture is similar to the texture of American and European hair—the strand is typically very fine.
True or False: Chemically-treated hair can’t be used for extensions.
TRUE: Great Lengths ensures that the hair used in its extensions has never been chemically treated.
- The company has a facility in India where employees inspect and purchase hair from temples.
- From the moment the hair is donated, it’s in the hands of Great Lengths employees.
- The facility cleans and tests the hair to verify it has never been chemically treated.
- If the hair is chemically treated, Great Lengths won’t use it because it will alter the company’s depigmentation process.
True or False: To make blonde extensions, companies just bleach the hair.
FALSE: Only Great Lengths uses a patented depigmentation process that is ammonia- and bleach-free.
- Once the hair is processed in India, Great Lengths hair is flown to the company’s Italian factories.
- The depigmentation process is done via osmosis, which the company learned from a textile manufacturer that uses it to remove color from wool, and it will not compromise the integrity of the hair.
- The process is incredibly gentle and keeps the hair strong, creating a higher-quality weft of hair. Here’s how it works: The Great Lengths process removes the whole color molecule from the hair and replaces it entirely with the textile dye color, resulting in colorfast hair that’s in virgin-like condition.
- When using ammonia or bleach, the process doesn’t remove the entire color molecule. Instead, it shatters the molecule and is then filled in with new color (which can be prone to fading).
True or False: You don’t really need to be trained to install extensions.
FALSE: Brett explained that the Great Lengths training process is intense because Great Lengths is with the hair for every step of its journey, from India to the salon—so stylists should know how to properly work with high-quality hair in order to complete the high-quality service for their clients.
- Great Lengths has a three-day, hands-on course that hairdressers must take to become Great Lengths-certified.
- In the course, stylists dedicate four to five hours to theory, with the rest of the time (about 17 hours) for hands-in-hair training.
- Great Lengths works selectively with salons to make sure that if a hairdresser is going to invest in the training, the salon where he or she works will be able to sell the service.
Check out the video to see the whole process!